Something vital happened at Paris fashion week on weekday. No, not Hedi Slimane's grime revival or however launderette checks have become a factor or Bono turning up in Stella McCartney's front row. Something, you know, important-important.
Livia Firth, the Observer's Lucy Siegle and Italian Vogue's Franca Sozzani hosted a word within the Brazilian embassy to mark the extension of Firth's moral red carpet landgrab, the inexperienced Carpet Challenge, into purses.
This special edition of Gucci's picture Jackie bag is pioneering a project to curb the deforestation of Brazilian landforest caused by kine ranchers. If you uncomprehensible Lucy's story within the Observer magazine at the weekend, browse it here. Deforestation and animal skin production isn't specifically a horny issue, therefore approval to Siegle and Firth for persuading Gucci to require it on. As Firth place it, the bag takes "an dated agricultural story, and provides it an exquisite twist".
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